For metropolitans, electric scooters have become a standard mode of transportation. Keeping cars in a city can be difficult. Parking isn’t easily available, traffic congestion is frequent, and journeys are usually only a few miles in length, making the trouble of paying for gas, insurance, parking, and the car itself too much of an issue. For the last few miles, or mile, of a journey electric scooters, have quickly gained in popularity. Recently, a prominent luxury brand has also jumped on the bandwagon of the electric scooter scene.
From Extravagance To Mobility
Mercedes-Benz quietly announced an electric scooter at the 2019 Frankfurt Motor Show. The German automaker hid the news of the launch of an electric scooter deep into a press release that stated the electric scooter would become a part of the EQ family. More on, Mercedes also intends to introduce toy cars and headphones in the future apart from electric scooters.
Since June, electric scooters have marked their presence in Germany. According to the German automaker, they are considered a more comfortable mode to cover short distances without having the same negative effect on the atmosphere as a car. More precisely, Mercedes-Benz sees electric scooters as the way of traveling either the first mile or the last mile of a trip. The scooter was developed in partnership with Micro, a well-known scooter company that’s famous for designing the Micro Scooter and Kickboard. Mercedes expects the scooter to hit the road by 2020. It’s is likely that the scooter will first come out in Germany before extending to other parts of the world.
Mercedes in tough competition
However, there is barely any actual information. There’s no data on pricing, range, speed, or charging specifications. Not like current electric-scooter companies on the road, Mercedes-Benz is eyeing to sell their electric two-wheelers directly to consumers. It will be fascinating to see if the automaker packs the scooter with the EQ electric crossover or as a standalone accessory that consumers can buy at dealerships.
A lot of traditional automakers are attracted to electric scooters. Some, like Audi, BMW and Volkswagen have displayed their own versions, while other brands, like Ford, have simply bought scooter companies (Spin).
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With Mercedes-Benz being a genuine luxury brand, it will be interesting to see how the automaker’s scooter responds to the competition. Beyond companies like), Lime, Spin, and Bird Jump (Uber) which all share ride-sharing qualities, some companies sell electric scooters directly to customers. Precisely how big the market is and how many would be keen to pay out more money for a selection with a Mercedes-Benz badge is up in the air.